Campaign Production Desk
Covers copy, templates, testing and send workflows.
Reviews the production steps behind readable email campaigns and pre-send checks.
Email Growth Desk
A desk for Australian marketers who build permission-based email lists, improve deliverability and measure campaigns that get read.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Email Growth Desk covers permission-based email marketing for Australian organisations. It follows list building, sender reputation, campaign production and the testing needed before a send.
Written for Australian email and CRM marketers.
- 01List Building
- 02Deliverability
- 03Email Copy
- 04Segmentation
- 05Campaign Operations
- 06Email Measurement
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Deliverability Desk
Covers sender reputation, authentication and inbox placement.
Explains the technical and behavioural factors that affect whether email reaches the inbox.
Email Programme Desk
Covers list strategy, campaign calendars and subscriber preferences.
Looks at how Australian teams build permission-based lists and manage sending frequency.
How we work
Written for the people who decide
Practical email marketing for Australian business teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.