Campaign Operations
Assigning responsibility for a last-minute correction
Decide who pauses, confirms, edits and approves an email campaign when a material correction arrives just before release.
Section
Campaign Operations
Campaign Operations
Building a final email send checklist
A concise release checklist for email audience, content, links, personalisation, rendering and scheduling.
Campaign Operations
Checking a broken unsubscribe link before the next send
Trace a broken unsubscribe from the received email to stored status, address earlier sends and recheck before release.
Campaign Operations
Checking links and tracking parameters in an email
Check email destinations, redirects, UTM values and special links before a campaign goes out.
Campaign Operations
Choosing when to skip a planned newsletter
Skip a planned newsletter when the team cannot explain why its audience needs it now.
Campaign Operations
Coordinating promotional sends with service messages
Service messages tell customers what they need to know about a transaction or account.
Campaign Operations
Email campaign calendars and frequency
An email calendar should coordinate useful messages, not fill every empty date.
Campaign Operations
Email campaign production workflows
Plan an email campaign from brief to release with clear handoffs, versioned reviews, named decision owners and a rule for late changes.
Campaign Operations
Email platform selection and migration
Choose an email platform around your workflows and permission records, then plan the import, cutover and first sends.
Campaign Operations
Email testing before a send
A practical pre-send review of email content, links, rendering, personalisation, audience settings and release decisions.
Campaign Operations
Maintaining reusable campaign components
Keep reusable email headers, sections, actions and footers accurate with owners, versions, usage records and checks before each send.
Campaign Operations
Planning sends around customer relevance rather than empty calendar slots
A vacant date is not a reason to email.
Campaign Operations
Reviewing merge tags and fallback values
Check dynamic fields, missing-value fallbacks and conditional content with representative recipient records.
Campaign Operations
Testing a template across email clients
Choose relevant email clients and check reading order, controls and dark-mode legibility before sending.