![Check if subscribers still want emails: Under the Spam Act 2003 (Cth), consent and a working unsubscribe link are mandatory.; Use Mailchimp’s inactive segment only as a starting point—verify permission and signup context.; If no response by [date], pause the newsletter, not unsubscribe, per policy. Asking subscribers whether they still want emails](/covers/asking-subscribers-whether-they-still-want-emails-640.webp?v=5d185c05)
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Asking subscribers whether they still want emails
Plan a clear check-in email for quiet subscribers, with permission checks, meaningful choices and Australian unsubscribe requirements.
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Choosing suppression rules for long-inactive contacts
Set distinct rules for opt-outs, missing permission, invalid addresses and long-inactive contacts before pausing email marketing.
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Cleaning a legacy list before sending again
Audit an old email list for permission, source history, unsubscribes and import status before preparing a bounded marketing send.
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Comparing signup forms by context and intent
Compare embedded, dedicated, pop-up, event and checkout signup choices by the visitor's task, permission clarity and resulting record.
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Defining inactivity for a low-frequency newsletter
Define inactivity for a monthly or seasonal newsletter using relevant sends, suitable interaction signals and exceptions for new subscribers.
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Designing a preference centre that is not a barrier to leaving
Offer useful email choices while keeping a clear unsubscribe route available throughout the preference-centre journey.
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Email preference and unsubscribe experiences
Design clear email choices and unsubscribe routes, then make sure requests reach every relevant marketing system.
![What You’ll Get When You Subscribe: Receive monthly equipment-care advice from [Sender]; Emails sent roughly once a month, no more than weekly; Confirmed subscription requires inbox verification. Explaining what subscribers will receive at signup](/covers/explaining-what-subscribers-will-receive-at-signup-640.webp?v=bf124388)
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Explaining what subscribers will receive at signup
Write a clear email signup promise that names the sender, content, timing and next step, and matches what subscribers actually receive.
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Exporting subscriber permissions before changing providers
Preserve signup evidence, subscription status and opt-outs before moving email contacts to a new provider.
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Handling unsubscribe requests across several lists
Record the scope of an unsubscribe and apply it across every relevant marketing list, automation and provider.
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Keeping suppressed contacts out of future uploads
Prevent future uploads and integrations from restoring excluded contacts to email marketing with matching and status checks.
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Managing inactive email subscribers
Check permission and sending history, interpret inactivity signals, then decide whether to ask subscribers for a choice or pause marketing.
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Planning a newsletter around a clear reader promise
Define a newsletter promise, plan repeatable issues and keep signup wording aligned with what subscribers receive.