Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Email Growth Desk.
Email Programme Desk
Covers list strategy, campaign calendars and subscriber preferences.
Looks at how Australian teams build permission-based lists and manage sending frequency.
Campaign Production Desk
Covers copy, templates, testing and send workflows.
Reviews the production steps behind readable email campaigns and pre-send checks.
Deliverability Desk
Covers sender reputation, authentication and inbox placement.
Explains the technical and behavioural factors that affect whether email reaches the inbox.