![Check if subscribers still want emails: Under the Spam Act 2003 (Cth), consent and a working unsubscribe link are mandatory.; Use Mailchimp’s inactive segment only as a starting point—verify permission and signup context.; If no response by [date], pause the newsletter, not unsubscribe, per policy. Asking subscribers whether they still want emails](/covers/asking-subscribers-whether-they-still-want-emails-640.webp?v=5d185c05)
List Building
Asking subscribers whether they still want emails
Plan a clear check-in email for quiet subscribers, with permission checks, meaningful choices and Australian unsubscribe requirements.
Desk
Email Programme Desk
Looks at how Australian teams build permission-based lists and manage sending frequency.
Email Measurement
Choosing an email programme goal that can be measured
Choose an email goal tied to an observable action, define its counting rule and report results within the data's limits.
List Building
Choosing suppression rules for long-inactive contacts
Set distinct rules for opt-outs, missing permission, invalid addresses and long-inactive contacts before pausing email marketing.
Campaign Operations
Choosing when to skip a planned newsletter
Skip a planned newsletter when the team cannot explain why its audience needs it now.
List Building
Cleaning a legacy list before sending again
Audit an old email list for permission, source history, unsubscribes and import status before preparing a bounded marketing send.
Email Measurement
Comparing click rate with click-to-open rate
Compare email click rate and click-to-open rate with clear formulas and an example, then choose the figure that fits your question.
List Building
Comparing signup forms by context and intent
Compare embedded, dedicated, pop-up, event and checkout signup choices by the visitor's task, permission clarity and resulting record.
Campaign Operations
Coordinating promotional sends with service messages
Service messages tell customers what they need to know about a transaction or account.
List Building
Defining inactivity for a low-frequency newsletter
Define inactivity for a monthly or seasonal newsletter using relevant sends, suitable interaction signals and exceptions for new subscribers.
List Building
Designing a preference centre that is not a barrier to leaving
Offer useful email choices while keeping a clear unsubscribe route available throughout the preference-centre journey.
Segmentation
Detecting fatigue before unsubscribes rise
Unsubscribes often appear after relevance has already weakened.
Email Measurement
Diagnosing weak email campaigns
Find the first weak step in an email campaign, from recipient selection and delivery through clicks, page visits and completed actions.
Campaign Operations
Email campaign calendars and frequency
An email calendar should coordinate useful messages, not fill every empty date.
Email Measurement
Email campaign measurement
Build an email campaign report with clear counts, denominators and tracking limits, then draw a conclusion the results support.
Segmentation
Email list segmentation for campaigns
Segment an email list when a meaningful difference among subscribers changes the message they should receive.
Campaign Operations
Email platform selection and migration
Choose an email platform around your workflows and permission records, then plan the import, cutover and first sends.
List Building
Email preference and unsubscribe experiences
Design clear email choices and unsubscribe routes, then make sure requests reach every relevant marketing system.
![What You’ll Get When You Subscribe: Receive monthly equipment-care advice from [Sender]; Emails sent roughly once a month, no more than weekly; Confirmed subscription requires inbox verification. Explaining what subscribers will receive at signup](/covers/explaining-what-subscribers-will-receive-at-signup-640.webp?v=bf124388)
List Building
Explaining what subscribers will receive at signup
Write a clear email signup promise that names the sender, content, timing and next step, and matches what subscribers actually receive.
List Building
Exporting subscriber permissions before changing providers
Preserve signup evidence, subscription status and opt-outs before moving email contacts to a new provider.
Segmentation
Handling subscribers who belong to several segments
When a subscriber belongs to several campaign segments, define which message wins before scheduling sends.
List Building
Handling unsubscribe requests across several lists
Record the scope of an unsubscribe and apply it across every relevant marketing list, automation and provider.
Email Measurement
High opens but few clicks: where to look first
Check what open and click reports count, then review the email’s promise, intended link, action and audience fit.
Segmentation
Investigating a campaign sent to the wrong segment
Contain a wrong-segment email send, identify affected recipients, assess impact and trace the audience rule that failed.
List Building
Keeping suppressed contacts out of future uploads
Prevent future uploads and integrations from restoring excluded contacts to email marketing with matching and status checks.
List Building
Managing inactive email subscribers
Check permission and sending history, interpret inactivity signals, then decide whether to ask subscribers for a choice or pause marketing.
Email Measurement
Measuring sales after an email without double counting
Count orders once by ID, state an email attribution rule and avoid adding the same purchase from separate reports.
Segmentation
Offering topic choices without confusing subscribers
Choose clear email topic labels, explain what selections change and handle overlapping or blank choices.
List Building
Planning a newsletter around a clear reader promise
Define a newsletter promise, plan repeatable issues and keep signup wording aligned with what subscribers receive.
Campaign Operations
Planning sends around customer relevance rather than empty calendar slots
A vacant date is not a reason to email.
Segmentation
Segmenting subscribers by stated interests
Segment by stated interest when subscribers have explicitly chosen topics and the programme can send content that matches those choices.
Segmentation
Separating recent buyers from prospective customers
Separate recent buyers from prospects when a campaign offers a first-purchase incentive or explains how to choose a product.
Email Measurement
Strong clicks but no sales: checking the destination page
Trace a recorded email click through the landing page and checkout, checking offer consistency, page access and purchase measurement.
Segmentation
Testing whether a segment needs a different message
Test a segment-specific email only when you can state what changes for that group and why it might help.
Email Measurement
Why open rates need careful interpretation
See what an email open rate records, how blocked images and privacy settings affect it, and how to report a change carefully.